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DIY PR Toolkit – How To Get Free Press and Publicity For Your Small Business

DIY PR Toolkit – How To Get Free Press and Publicity For Your Small Business

Draft-Cover_1.5PR is a big, complex subject!

However, the DIY PR Toolkit gets straight to the point by breaking down the essential elements into bite sized chunks. It introduces how PR fits into the monster that is marketing and outlines a step-by-step way forward for the entrepreneurial small business owner, to enable them to manage their own basic PR campaigns.

The author, Mel Betts has more than 20 years’ experience in marketing and PR having worked both in-house and in-consultancy, setting up her own PR consultancy: Grapevine PR, in 2005. Mel is also a guest lecturer in PR at New Bucks University.

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