formatting and creating digital code to get your book published on Amazon

Frequently Asked Questions

About Kindle

Q. How many Kindle users are there? 

A. Over ten million worldwide

Q. Can I publish my book globally?

A. Yes, I always recommend publishing your book all over the world, not just for the UK market

Publishing you Book

Q. Do you decide which books to publish?

A. No, I’m not a traditional publisher, I believe that everyone should be able to publish a book, not be dictated too by a publishing house.

Q. Do I need an ISBN? 

A. No, Kindle does not require you to have an ISBN number, as such it is not a service I offer.  For more information on ISBN’s click here.

Q. Will I get a copyright on my book??

A. Yes, I will insert a standard page asserting your rights as the author and, if it is a work of fiction I will include a paragraph about not being reflective of real people or places etc.

Q. How long does it take to publish my book to Amazon’s Kindle?

A. Books are formatted and uploaded within 4 weeks, it’s often quicker than that.

Q. Is there a length requirement for my book?

A. eBooks can be any length, short stories work well, non fiction can be fairly short but remember two things.  The content needs to be great so that the consumer feels that they are getting something for their money and the Price needs to reflect the length as well as the content.


Q. How much should I charge for my eBook? 

A. £2.99 is the minimum to qualify for the 70% commission.  It’s up to you but I will provide guidance on what other books in the genre sell for.

Q. How much revenue will I receive?

A. When you set up your book on Kindle you chose either a 70% or 35% royalty rate, it’s critical you understand them as part of your overall account so I’m including this section here and to bear in mind the tax situation if you are outside of the USA.

You can select to earn 70% royalty on your book title after VAT and the 30% tax to the IRS (assuming you’ve not claimed the Tax Treaty yet) To claim the 70% option in some countries such as India your book must be enrolled in Select, if it isn’t the 35% option will be applied

The 70% option is also subject to a Delivery Charge. Amazon will deduct a fee every time someone purchases your book, this fee is based on the file size of your book. The larger the file (length, number and size of images, number of links etc) the more you’ll pay. In the UK it’s £0.10 per megabyte, typically costs are around £0.25 per book.

Q. Will I get Taxed on my earnings?

A. Amazon is a US company, all Kindle sales are classed through their US offices as such the US Government believes you are a US resident and owe them tax. To make life easy Amazon deduct your tax from your sales and give it straight to the Inland Revenue Service.

A whopping 30%!

So before any royalty calculations are made 30% of your book price is gone. Now the good news is that the UK has a tax treaty with the USA so you claim exception from this tax by entering your unique tax reference into the Tax Questionnaire within your account set up. Once done your KDP account will show that your withholding tax rate is now 0%

Since the 1st January 2015 all digital products in Europe are subject to full VAT in the country they were purchased. So if someone from the UK buys your book it’s 20%, that VAT is deducted from the list price you set so a book priced at £5.00 is going to be deducted £1 in VAT BEFORE Amazon start to calculate any royalties.

Q. My book is quite short, is your price based on length?

A. I charge a fixed fee regardless of length of book to cover all the costs.

My Book is on Kindle, How do I promote it?

For a more detailed page all about Promotion of your Book please click here.

Q. How do I promote my book?

A. I will use keywords to describe your book which will help consumers find your book, I will also place a link to your book on my website.  After that, the best way to promote your book is to send free copies via email to friends and family and ask them to review it on Amazon.  If you are writing a series of books or are looking to become a ‘known’ author it’s worth considering using Facebook or Twitter to connect with people and to promote your book.

Q. Can I use Amazon Affiliate programme?

A. Yes, if you have a website and want to promote your book you can use the Amazon Affiliate programme to generate revenue.  For more information on Affiliates click here.

Q. Will I get a unique web link to use elsewhere?

A. Yes, once your book is live you’ll have an ASIN (Amazon Stocked In Number) which you can search for.  This will then create a unique web address for you to use elsewhere on websites, Facebook, twitter, affiliate schemes etc.

What is Kindle Select?

A. Select is Amazon’s way of promoting your book for you and it comprises different elements that you can sign up for.

By enrolling your book in Select you are accepting a 90 day ‘contract’ which gives Amazon digital exclusivity to your book. You can’t sell it on iTunes or Nook, you can’t sell it on your own website, during that 90 day period only Amazon can sell your book.

Amazon will promote your book and offer it for free to certain customers:

  1. Amazon Prime members pay an annual subscription to Amazon for a premium account. One feature of this account is the Kindle Owners Lending Library (KOLL) where they can download books enrolled in Select for free, for a limited period of time.
  2. Kindle Unlimited is a subscription program for readers that allows them to read as many books as they want, again for free.

In return for this digital exclusivity and giving your work away for free Amazon give you two things:

  1. A percentage of the ‘Global Select Fund’ – each month Amazon announce a total figure for this fund (at time of writing it’s $2m) which gets divided by all ‘sales’ through the Select Programme, each book downloaded attracts a small fee in recompense for being in the Select Programme. At time of writing I’m getting around £0.40 for each book downloaded within the Select Programme.
  1. The ability to offer your book for free, to everybody on five days within every ninety.

Q. Can someone Borrow my Book?

A. Yes, I recommend people  only publish to Amazon so that you can enrol in their “Select” programme.

The Select programme allows people to borrow one book per month, the author gets a small fee if someone borrows the book.

You can get paid even if you don’t sell your book!

With Select you get 5 days of free promotion (at the time of writing, July 2012) to help get your book noticed.

It’s definitely worth signing up for.

Working with ‘Publish on Kindle’

Q. Will I have to sign a contract?

A. Yes, I only charge set up fee’s once your book is published so it protects me and ensures I get paid.  It also protects you if I don’t do what I say I will

Q. Will I have to give you my Amazon password?

A. If you don’t have an Amazon account then no.  I will create a new account for you and choose a password for you that you can then change.

If you do have an Amazon account they do not like it if you create a new one, so, yes I will need access to your account to load your book.  I have a Limited Company set up and the contract we sign protects you.  Below is an excerpt from Amazon’s Terms and Conditions.

4.2 Account Information; No Multiple Accounts. You must ensure that all information you provide in connection with establishing your Program account, such as your name, address and email, is accurate when you provided it, and you must keep it up to date as long as you use the Program. You may maintain only one account at a time. If we terminate your account, you will not establish a new account. You will not use false identities or impersonate any other person or use a username or password you are not authorized to use. You authorize us, directly or through third parties, to make any inquiries we consider appropriate to verify account information you provide. You also consent to us sending you emails relating to the Program and other publishing opportunities from time to time. This takes precedence over any directions you may have given us, including through an Amazon web site.